Chevrolet Cars, Trucks
Your Favorite Chevy
Posted Chevy Cars on Wednesday, February 20th, 2008.
Custom hydraulic lifts flanking 1 Times Square - site of the official ball drop - suspended the redesigned SUV 20 feet above thousands of revelers while singer Mary J. Blige performed on a Chevrolet-sponsored stage during NEC’s New Year’s Eve special.
“This is a terrific opportunity to emotionally connect with millions of viewers during one of the biggest nights of the year,” said Kim Kosak, general director of advertising and promotions. The campaign, supplemented by tele-vision ads during several New Year’s Eve programs, continued on New Year’s Day with Chevy sponsorships of NFL games and BET programming as the company launched its “Year of the Truck” promotion.
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Improvements in the 2007 Tahoe include a smoother ride, more responsive handling, better fuel economy, enhanced safety features, sportier exterior styling and a more refined interior design, Chevrolet said.
The initially available 320-horsepower Vortec 5300 V-8 engine includes active fuel management technology, formerly called displacement on demand, that gets 16 mpg city/22 mpg highway as the vehicle shifts from eight cylinders to four cylinders and back as conditions warrant, Chevrolet said. A Vortec 4.8L V-8 will eventually become standard on two-wheel-drive models.
The Tahoe is built on General Motor’s new full-size SUV platform, which features a fully boxed frame, coil-over-shock front suspension, rack-and-pinion steering and wider front and rear tracks, the company said. The stiffer frame’s strength and accuracy enable more precise mounting and tuning of chassis and suspension components, which help reduce vibration in the passenger cabin, Chevrolet said.
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Posted Chevy Cars on Wednesday, February 20th, 2008.
Both comments and pings are currently closed.
Posted Chevy Cars on Wednesday, February 20th, 2008.
The study, now in its 14th year, analyzes customer satisfaction across a number of important areas, including vehicle performance, product quality, dealer service, dealer parts and manufacturer image.
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Posted Chevy Cars on Wednesday, February 20th, 2008.
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