Dec
23
Chevy Trailblazer SS AWD vs. Mercedes E55 AMG
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Dec
23
ADVISORY/Chevrolet Presents the National Muscle Car Association World Championship Finals
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ADVISORY…For Saturday & Sunday (Oct. 7-8)
Dec
23
Not your father’s Chevrolet - Century marks - on Max Lucado and “church and commerce” - Brief Article
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Steve Camp, self-appointed conscience of ccm, sees this as an unholy alliance, asking: “Has the church traded the great theme of `Holy, Holy, Holy” and adopted as their new song of praise, `Like a rock’?” A very different complaint comes from the Evangelical Environmental Network, which is concerned about Christians joining in the promotion of cars that are not eco-friendly. According to the EEN, “The real problem is not the concert, but the cars” (ethicsdaily.com, November 20).
Dec
23
Stronghold Announces New Customer Folsom Chevrolet Experiencing a Substantial Increase in Vehicles Sold Through Appointments
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BASKING RIDGE, N.J.–(BUSINESS WIRE)–Jan. 22, 2004
Stronghold Technologies, Inc. (OTC Bulletin Board: SGHT), the developer of DealerAdvance(TM), an enterprise software system using wireless technologies for the automotive retail industry, today announced the signing of Folsom Chevrolet of California as a new customer. Located at the Folsom Auto Mall in a suburb of Sacramento, Folsom Chevrolet had been tracking its monthly sales volume, but had no way of accurately collecting prospect information and monitoring sales performance. In recent months using Stronghold’s DealerAdvance(TM), vehicles sold through appointments at Folsom Chevrolet represented approximately 20% of the total vehicles sold per month. The dealership’s vehicles sold through appointments as a percentage of total vehicles sold has nearly doubled since the first month after Stronghold installed DealerAdvance(TM). Today, Folsom Chevrolet continues to improve its appointment setting practices to create additional business opportunities.
Through the ability to mine the dealership’s owner base and integrate the service department’s customer list, DealerAdvance(TM) enables Folsom Chevrolet’s sales force to proactively engage prospects to purchase vehicles. Information capture features and follow-up processes supported by DealerAdvance(TM) resulted in Folsom Chevrolet “creating” new deals that otherwise would not have been generated through traditional monthly sales activities. From traditional traffic and other lead sources, the dealership effectively created higher quality prospects to close more deals through the appointment process. The average appointment close rate is 36% at Folsom Chevrolet, which gives the dealership confidence and visibility in its sales forecasts.
“Stronghold implemented their system quickly and we were impressed with how soon we saw results,” said Marshal Crossan, Owner and General Manager of Folsom Chevrolet. “They continue to work with us to help drive our success and create improvements. Their support is the best we have seen - from installation to ongoing management consultation. This is the reputation Stronghold had prior to our implementation and they have proven it to us.”
“Prior to using Stronghold, we were hesitant to move forward with any technology vendor. Many dealers have seen diminishing customer support from their vendors or found that usage by their sales staff deteriorated over time. Dealers get a complete solution with Stronghold - powerful technology that is easy to use plus knowledgeable and dedicated customer support. Their next release for DealerAdvance(TM), Version 3.4, brings new features such as phone prospecting, Internet lead management capabilities, and a comprehensive tool for the National Do Not Call Registry, among other new enhancements. Unequivocally, our selection of Stronghold was an excellent business decision.”
The General Manager of a neighboring dealership that had made significant operational improvements with Stronghold recommended that Folsom Chevrolet consider using DealerAdvance(TM). Folsom Chevrolet performed thorough due diligence before selecting Stronghold, including a site tour of other dealership customers, in-depth meetings with Stronghold personnel, and a comprehensive management review. Their team concluded that DealerAdvance(TM) was the best system in the marketplace and that they were committed to implementing the system and engaging Stronghold for a long-term relationship.
Folsom Chevrolet purchased the DealerAdvance(TM) system after the successful completion of an initial performance period. The dealership signed a multi-year contract with Stronghold. System installation included 18 handheld personal digital assistants (PDAs) and 4 desktops personal computers (PCs) equipped with DealerAdvance(TM) that are networked for wireless and wired configurations. The dealership utilizes a driver’s license scanning station for fast and effective capture of customer information. After the initial installation, the overwhelming success of DealerAdvance(TM) and the resulting increase in business led to the dealership ordering an additional seven PDAs to accommodate an expanded sales force.
Dec
23
REPEAT/Don Mattingly’s 1962 Chevrolet Corvette Headlines Mastro Millennium Auction
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Sales OnLine Direct, Inc. (OTC BB:PAID) Here is an association item to stir excitement in any sports fan. A classic sports car from the collection of one of the greatest NY Yankees of all time - Don Mattingly. In the most recent Mastro auction, powered and hosted by Sales OnLine Direct, Inc. a 1962 Chevrolet Corvette with approximately 83,000 original miles, in gleaming jet black with fiery red interior will headline the auction.
Mr. Mattingly obtained the car from noted classic car collector and “Hall of Fame Yankee outfielder” Reggie Jackson. Most of Reggie’s car collection was destroyed in an unfortunate fire several years ago. This classic car will carry a minimum bid of $35,000 and will be S.O.L.D. to the highest bidder at the two-day event, to be held November 18-19 at www.auctioninc/private/mastro. Mastro Fine Sports Auctions, the nation’s leading auctioneers of sports memorabilia, are sponsoring this auction. Mastro chose Sales OnLine Direct to host the site due to its state of the art technology and strong reputation for sports collectibles and online auctions.
Among the nearly 1376 items to be auctioned, all of which are currently available for preview at the site:
— Cal Ripken Jr.’s record-breaking game of consecutive games played;
— Wayne Gretzky’s Edmonton Oilers Jersey;
— 1963 Mickey Mantle Topps #200 card, graded PSA Mint 9.
Dec
23
17-inch aluminum wheels due - will be standard equipment on 1995 Chevrolet Impala SS - Brief Article
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Dec
23
Ad4ever’s Online Promotion For GM’s Chevrolet Malibu Nominated For Top Ten Advertising Campaigns Awards
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GM utilized Ad4ever’s unique TopLayer platform to market Chevrolet
Malibu across the Internet to high rates of audience development and
site traffic. Success rates for this campaign were:
- Click-through rates - over 50 percent.
- Percent of the viewers who interacted with all sections
of the ad to receive more information about the car’s
special-features package: over 29 percent.
“We are very
excited about this nomination,” said Sivan Tafla, founder and
president of Ad4ever. “With a click-through rate of over 50 percent,
the Chevrolet Malibu campaign proves that you can produce effective,
targeted results for Web-based consumer outreach. These high
click-through rates, together with our real-time consumer feedback
system, also allow advertisers to purchase a smaller amount of ad
impressions, thus significantly reducing the total cost of the
campaign. Especially today, when companies are looking for effective
and measured marketing results, TopLayer provides the ultimate tool
to use under set budgets and timelines.”
Over a short period Ad4ever’s TopLayer platform has been implemented by
the biggest brand marketers in the US, conquering an
Industry-leadership position in the floating ads arena. The company
was successful in signing and promoting brands like General Motors,
McDonalds, Nokia and Samsung.
Dec
23
My Monte Carlo’s Roar
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