As New Year’s Eve rings in around the world, special messages from YouTube
celebrities Boh3m3, Smosh, Terra Naomi, Renetto, Chad Vadar, The WineKone
and YourTube News, as well as award-winning artists from WMG labels
Atlantic Records, Warner Bros. Records and Warner Music International will
be featured on the homepage.
In addition to videos from top YouTube personalities, WMG will provide
special video content from New Year’s celebrations with its artists as well
as music videos and concert footage. “Almost-live” videos from New Year’s
concerts will be uploaded directly from the venues as the events occur with
ShoZu-enabled mobile phones, featuring Fueled By Ramen/Atlantic Records
artist Panic! At the Disco from New York City’s Times Square, Atlantic
Records artist Paolo Nutini from Scotland and Warner Bros. Records artists
The Flaming Lips and the Goo Goo Dolls from Los Angeles, Mike Jones from
Houston, Muse, My Chemical Romance from New York City’s Times Square and
Red Hot Chili Peppers. The New Year’s Channel will also feature comedy
skits from select performers as well as specially recorded live songs for
the event.
“Our community served as the inspiration behind this idea. In 2006 we
witnessed an influx of New Year’s resolution and celebration video postings
as the New Year began,” said Jamie Byrne, Director of Advertising Strategy
for YouTube. “Thanks to support from our users, Chevrolet, and exclusive
content from Warner Music Group artists, we will be able to offer a special
venue for the community and the world to share their New Year’s
celebrations and begin a new tradition.”
YouTube is encouraging users to upload their New Year’s resolutions and
wishes for a chance to be featured on the homepage alongside the YouTube
celebrities and Warner Music Group artists. Users can upload their videos
in a special New Year’s YouTube group at www.youtube.com/group/newyears .
“Warner Music Group is continually seeking new ways to empower our artists
and their fans. This New Year’s Eve Bash with YouTube further redefines how
our artists and fans are coming together around the world through platforms
that are transforming all of our lives,” said Dan Pelson, Senior Vice
President, Global Consumer Marketing, WMG. “We look forward to kicking off
2007 with the YouTube community as they celebrate the music of their
favorite Warner artists.”
On December 31st and January 1st, Chevrolet will serve as the exclusive
sponsor of YouTube which will feature a special edition homepage to host
all of the specially created New Year’s content.
Montreal Gazette
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