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Posted Chevy Cars on Sunday, August 26th, 2007.
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Posted Chevy Cars on Sunday, August 26th, 2007.
General Motors Thailand Ltd. said Friday it will produce Chevrolet “Zafira” small vans in Thailand for export to Europe, Latin America, Asia and Australasia by the end of this year.
“This is the first time in the history of the Thai automotive industry that Thai-produced passenger vehicles will be exported to Europe,” William Botwick, president of GM’s wholly owned subsidiary in Thailand, said at a press conference.
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Posted Chevy Cars on Sunday, August 26th, 2007.
The promotion — created in association with Translation Consultation &
Brand Imaging, a New York City-based brand marketing firm headed by founder
and Chief Creative Officer Steve Stoute — kicked off late last year with
the companion video for T.I.’s top 10 rap smash, “Top Back (Remix).” The
clip — which was a #1 rotation hit at BET and the MTV networks — featured
a number of vintage and current Chevys.
A trio of commercials co-starring T.I. and the new Impala SS followed in
early 2007, the first created using footage from the smash “Top Back
(Remix)” video. A second commercial, entitled “Infield,” effectively
merged two of America’s biggest cultural phenomena — hip-hop and
motorsports — by bringing together T.I. and NASCAR legends Dale Earnhardt
Jr. and Tony Stewart. The campaign’s third installment, dubbed “Ain’t We
Got Love,” made its debut during the 2007 Super Bowl festivities and
featured an all-star cast including T.I., Earnhardt Jr., Mary J. Blige, and
Big N’ Rich.
“Together, the Chevy brand team and Translation have displayed true
creativity and vision in partnering with T.I.,” said Camille Hackney,
Atlantic Senior Vice-President of Brand Partnerships and Commercial
Licensing. “This is only the beginning of a relationship that is sure to
lead to more innovative concepts and pioneering ideas. T.I. and Atlantic
are looking forward to expanding our partnership with Chevy and Translation
in the coming months.”
“I believe that T.I. represents a mindset shared by many young adults,
regardless of gender and race,” said Translation founder Steve Stoute.
“Chevy is a brand that represents a voice of American Revolution, and T.I.
shares some of those same values. The campaign has been very successful,
as people have paid attention to the diverse usage of songs from country to
hip-hop. Having T.I. represent the hip-hop perspective was the only choice
that Translation felt would be solid and authentic.”
The success of the Chevrolet promotion marks the beginning of what looks to
be T.I.’s biggest year to date. The ATL-based superstar was the king of
February’s 49th Annual Grammy Awards, scoring the “Best Rap Solo
Performance” award for his smash single, “What You Know.” T.I. also
received an additional prize for “Best Rap/Sung Collaboration,” marking his
alliance with Justin Timberlake on the #1 hit, “My Love.” The twin Grammys
capped off an incredible 2006-07 awards season for T.I., following his
triumphs at last year’s BET Awards, BET Hip-Hop Awards, and Billboard Music
Awards.
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Posted Chevy Cars on Sunday, August 26th, 2007.
Pep Boys, an 86-year-old Philadelphia institution with 593 stores and more than 6,000 service bays in 36 states and Puerto Rico, will have its colors showcased on Marlin’s Chevrolet in this weekend’s All-Star event and the May 27 Coca-Cola 600 point race.
“Pep Boys and its 19,000 retail, service, distribution center and support associates are pleased to partner with Ginn Racing and a champion driver like Sterling Marlin,” said Pep Boys President and CEO Jeff Rachor. “We’re thrilled to be a part of the NASCAR experience and look forward to cheering Sterling on during his upcoming races.”
Jay Frye, CEO and general manager of Ginn Racing, said, “What makes it so special with Pep Boys joining our growing family of sponsors is that it’s a company with an incredible amount of heritage in the automotive industry. We are proud and honored to start a partnership with Pep Boys.”
Marlin, a two-time Daytona 500 champion, is coming off his best season finish with a 13th-place showing in the Darlington Cup race last week.
“We’re pumped about the direction of our race team,” said Marlin. “And having Pep Boys join us makes it even more exciting. The Charlotte track has been good to us in recent visits and we look forward to giving Pep Boys strong performances at the next two races.”
About Pep Boys
Pep Boys has 593 stores and over 6,000 service bays in 36 states and Puerto Rico. Along with its vehicle repair and maintenance capabilities, the company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States. Customers can find the nearest location by calling 1-800-PEP-BOYS or by visiting pepboys.com.
About Ginn Racing
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Posted Chevy Cars on Sunday, August 26th, 2007.
Other possibilities for C6 include a relocated transaxle (behind the rear axle) with sequential-shift manual/automatic, a change to aluminum for the car’s structure, and switching to a 4.0L Northstar dohc V-8 — though the ohv LS1 is being breathed on to produce an honest 400 hp for 2003.
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Posted Chevy Cars on Sunday, August 26th, 2007.
Chevy also will sponsor a two-month, 14,000-mile, 2002 Winter Olympics torch relay in partnership with Coca-Cola leading up to the Salt Lake City games.
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