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  • Major League Baseball, General Motors Announce Sponsorship Agreement; Chevrolet Becomes ‘Official Vehicle of MLB,’ Presenting Sponsor of All-Star Game and World Series MVP Awards

    The agreement, which begins immediately and continues through the 2007 Major League Baseball season, gives Chevrolet exclusive category rights. Chevrolet was previously an official sponsor of Major League Baseball from 1985 through 1996, and this is the first MLB partner in the automotive category since that time. General Motors also has long-time corporate sponsorships with a number of MLB Clubs, and through its vehicle divisions currently has relationships with the Chicago Cubs, Cincinnati Reds, Detroit Tigers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates and San Diego Padres.

    As part of the agreement, Chevrolet will be the presenting sponsor of two of the game’s most prestigious awards, the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award. The MVP of both events will be presented with the Chevrolet vehicle of his choice at the conclusion of the All-Star Game and deciding World Series game telecasts.

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    Chevy also will be the presenting sponsor of the 2005 Major League Baseball All-Star Game Selection Show. The 2005 Major League Baseball All-Star Game Selection Show presented by Chevrolet will announce the starters, reserves and pitchers for the 2005 All-Star Game, along with the five position players in each League eligible for the “Ameriquest 2005 All-Star Final Vote” on MLB.com. The 2005 Major League Baseball All-Star Game Selection Show airs Sunday, July 3, 2005 on ESPN.


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    [Chevrolet Sales Convention Musical]
    RocketCity (RCTY) Expands Operations in Florida with the “World’s Premier Chevy Retailer” and the Florida Automobile Dealers
    Rocket City Enterprises, Inc. (PINK SHEETS:RCTY), has signed a contract with Bill Heard Chevrolet to use the company’s CompleteAuto Listing Software. The Company has also become the premier level sponsor of all upcoming Florida Automobile Dealers…

    Fri, 31 Aug 2007 16:48:28 GMT
    GM/NHRA Drivers Visit Riley Hospital Indianapolis

    INDIANAPOLIS, Aug. 31, 2007- Drivers from the NHRA and GM Racing made their annual stop at the world-renowned James Whitcomb Riley Hospital for Children on Thursday. The GM Racing program has made the yearly visit to Riley Hospital a part of its Mac Tools U.S. Nationals weekend since 1999. It is the second time this season that a GM Racing contingent of drivers has spread good cheer at…

    Author: dragracemedia
    Keywords: GM Racing NHRA Drag Race Chevy Chevrolet Cobalt Pontiac GTO Firebird Trans Am Camaro Corvete Impala Riley Hospital
    Added: August 31, 2007

    Fri, 31 Aug 2007 07:43:24 -0700


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    FedEx Expands Support for St. Jude Children’s Research Hospital with Unique Racecar; FedEx and St. Jude Unveil Special “Birdies for St. Jude” No. 11 FedEx Chevrolet

    “Birdies for St. Jude” is an annual pledge-drive program held in conjunction with the FedEx St. Jude Classic PGA TOUR event. The tournament has raised more than $14 million for St. Jude since FedEx became title sponsor in 1986.

    “FedEx continues to find unique opportunities to increase its support of St. Jude and the children it serves,” said David L. McKee, chief operating officer of ALSAC/St. Jude. “I am very excited to see FedEx and St. Jude working to broaden this program to include NASCAR fans and other supporters beyond the world of golf.”

    Jason Leffler, driver of the FedEx No. 11 car, joined representatives of FedEx and St. Jude, as well as St. Jude patients for the unveiling of the No. 11 “Birdies for St. Jude” racecar, which will run on May 7 in the Dodge Charger 500 at Darlington Raceway.

    FedEx hopes to harness the power of NASCAR and its fans as well as its sponsorship of the PGA TOUR to drive both awareness and contributions for St. Jude and its important work for children around the world.

    “This program is the latest in a long line of innovative programs that leverage FedEx expertise to support charitable institutions,” said Rose Flenorl, manager of global community relations and philanthropy for FedEx. “The awareness and funds raised through the Birdies for St. Jude program will allow the researchers at St. Jude to continue to help the world’s most vulnerable patients.”

    Leffler was also presented with a special helmet designed by the children of St. Jude. Leffler will wear the helmet, along with a custom “Birdies for St. Jude” firesuit during the Darlington race. Following the race, the firesuit, helmet and hood from the car raced at Darlington, will be made available for auction with all proceeds going to St. Jude.


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    Team Chevrolet celebrates remodel of collision center

    The Team Chevrolet collision center has experienced tremendous growth recently, which precipitated the expansion.


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    Ramp Chevrolet builds dedicated showroom for Corvette

    The new, free-standing dealership, known as Ramp Corvette, was designed by architect Richard Searls of Architects East in Rocky Point.

    The 6,500-square-foot showroom, being built by Miller Place-based Jeff Acker Construction, is part of multi-million dollar development going on at Ramp Chevrolet. A grand opening for the Corvette center, the first of its kind on Long Island, is scheduled for July.

    “This center has been built to provide outstanding service to performance car enthusiasts, which until now was unavailable,” said Ramp Vice President John Rampone. “Ramp Chevrolet moved aggressively in the Corvette business in the early 1990’s to become one of the top Corvette dealers in the nation, selling over 500 Corvettes per year.”

    In fact, Ramp is the top Corvette dealer in New York in terms of sales volume.

    Peter Kontzamanys, Ramp general manager, said the dealership sold 236 new Corvettes and 120 pre-owned models in 2002.

    When it opens, the Corvette showroom will be staffed by specialists on the sales floor. In addition, the showroom will feature all things Corvette, from clothes and accessories to performance and replacement parts. “It will be one-stop shopping for all things Corvette,” said Kontzamanys.

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    Speaking of performance, Ramp will also continue producing its Rampage Corvettes. The premise of the Rampage Corvette is similar to that pioneered by Yenko Chevrolet in the late 1960s, which modified Camaros and Chevelles to deliver greater performance and desirability.

    The Rampage cars feature performance and cosmetic upgrades that are intended to separate the custom editions from the stock Corvettes sold by Ramp and most other dealers.


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    PProd Chevy
    ARCA: Another Chance At DuQuoin For Dexter Bean
    In the middle of three races in eight days, Wisconsin’s Dexter Bean returns to DuQuoin State Fairgrounds on Labor Day with mixed feelings.

    Fri, 31 Aug 2007 09:55:36 GMT
    Auto Racing
    San Diego Union-Tribune: Auto Racing
    NASCAR SHARPIE 500
    At Bristol, Tenn.
    Lap length: .533 miles 1. Carl Edwards, Ford, 500, $297,050, 89.006 mph.; 2. Kasey Kahne, Dodge, 500, $265,541.; 3. Clint Bowyer, Chevrolet, 500, $180,125.; 4. Tony Stewart, Chevrolet, 500, $178,386.; 5. Dale Earnhardt Jr., Chevrolet, …

    Keeper of the Rain
    Keeper of the Rain
    1.maybe one day.2.red chevrolet.3.god only knows.4.keeper of the rain.5.i’ts for you.6.i’ll remember you.7.road to lquitos.8.ua mau.9.rescue you.10.cold on the heart.11.when i see you.12.farewell bend
    Author:


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    Chevrolet’s Corvette enjoys a lofty status today, but in the early

    THE CAPITAL-JOURNAL

    The ugly duckling on the concrete tributaries that keep America moving entered its golden age this year with grace and beauty.

    Conceived on a drawing board in 1952 and unveiled in Flint, Mich., in 1953, it was small and somewhat deformed — rounded yet sporting fins. It bore little resemblance to other autos of the time, was noisy and expensive. But it was cute and gifted with pluck.


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    Dimmitt Chevrolet Service Revenue Beats Market Average by 12 Percent with CallCommand’s CallStream

    The Clearwater, Fla.-based dealership began using CallStream to fire out a series of thank you calls from the general manager to customers and noticed immediate results; the customers loved getting a personal call from the dealership. “There is something very powerful about having the GM and part owner of the dealership getting his voice into each customer’s household. I’ve even had customers call me back and thank me for the call. Many times this started a personal dialogue with the customer that would not otherwise have happened,” commented Sam Pilato, Dimmitt Chevrolet general manager.

    Dimmitt Chevrolet has since implemented a whole suite of CallStream customer communications from calls to thank the customer for buying a vehicle and to ensure they are happy with the sales experience to parts department calls to service reminders and missed appointment rescheduling reminders.

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    The biggest results the dealership has seen have been in service revenue increases; 2004 was a flat year for service business with most dealerships happy if they had increases of 1-2 percent and yet with the help of CallStream, Dimmitt Chevrolet enjoyed increases of 14 percent.


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    New York City, Chevrolet and Country Music Association Announce Revolutionary Marketing Partnership; NYC Deputy Mayor Daniel Doctoroff Predicts CMA Awards Model Will Redefine The Convergence of Entertainment, Automotive and Municipal Marketing

    “Traditional municipal marketing models across America have tended to be one dimensional. When New York City created NYC Big Events and NYC Marketing, our goal was to think outside of the box and bring together multiple partners and marketing resources to create tremendous added value to the events we are attracting to NYC,” Doctoroff said. “The CMA Awards and their long association with Chevy provided a unique opportunity for all of us to create a fully integrated program unlike any other.”

    “Chevy’s American Revolution campaign is about the inherent spirit, strength and revolutionary approach to traditional ways of thinking,” added Kosak, General Director of Advertising and Sales Promotion for Chevrolet, a division of General Motors. “We’ve partnered with the CMA for many years and their bold business decision to come to New York City provided us with an opportunity to reach out to existing and new customers, combining the power of entertainment with the brand equity of New York City.”

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    Murray said, “This high-powered ground-breaking brand partnership is taking the convergence of municipal, automotive and entertainment marketing and redefining the term ‘integrated marketing’ by combining events, grassroots promotions across the country, mobile marketing, sweepstakes, business-to-business elements and maximizing advertising communications channels to deliver a passionate, relevant message to consumers in each of our disciplines.”

    Doctoroff, Kosak and Murray presented the groundwork of the partnership today in New York City.

    The CMA Awards, “Country Music’s Biggest Night(TM)” and New York City will be integrated into the 2005 Chevy Music Tour, which will include performances by Country artists on selected dates this summer and fall.

    In addition to the CMA Awards, Chevy will be the official automotive sponsor of the CMA Music Festival, held Thursday through Sunday, June 9-12, in Nashville. Murray said that this year’s CMA Music Festival will launch a series of promotions, events and grassroots viral marketing programs that will continue throughout the summer and fall.

    Elements of the partnership, according to Kosak, include the Second Annual Chevy Country Music Calendar, which will be shot in New York City this year using Chevy vehicles and Country artists in front of New York City iconic locations. The calendar will be shot this summer and distributed nationally in the early fall. Chevy will also play a role in the announcement of the final nominees for the CMA Awards, when they bring “Chevy Lane” to Manhattan in early September. “Chevy Lane” is an extensive exhibition combining vehicle and interactive displays, entertainment and information. Chevy will also have a prominent presence in New York the week of the CMA Awards.


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    GM to cut Ontario jobs amid slow truck sales: report
    Monsey, NY - Pedestrian Sanitation Worker Struck Crossing Behind Garbage Truck
    Monsey, NY - Pedestrian Sanitation Worker Struck Crossing Behind Garbage TruckMonsey, NY - A 32-year-old man was hospitalized with head injuries after being hit by a car on West Central Avenue near Adar Court.Sergio Valderrama, a sanitation worker from Spring Valley, was crossing West Central Avenue from behind a stopped garbage truck, Ramapo Police Sgt. Brian Corbett said, w…Read the full post from Vos Iz Neias (Yiddish: What’s News?)
    via Blogdigger blog search for chevrolet.

    Wed, 29 Aug 2007 16:43:00 EDT
    Wash. Post, CNN reported on Thompson’s pickup truck without noting it was a leased campaign prop
    An article in the Style section of the May 31 edition of the Washington Post described possible Republican presidential candidate Fred Thompson as “the pickup-driving former senator and \’Law & Order\’ star,” referring to the long-running television series in which Thompson stars and the red pickup truck he drove during his 1994 and 1996 Senate races. On the May 30 edition of CNN\’s American Morning, anchor John Roberts said of Thompson, “He\’ll be taking his red pickup truck, which has become synonymous with Fred Thompson, around on the campaign trail.” But neither the Post nor Roberts noted that the pickup truck Thompson took on the road during his Senate campaigns was a prop leased by his campaign staff for the purpose of winning over Tennessee voters and, despite subsequently buying it, Thompson told a reporter through a spokesman that he left it in his mother\’s driveway “looking a little forlorn,” with expired Senate license plates, once the races ended. A March 18 article by The Tennessean of Nashville described the truck as “a colorful signature for [Thompson\’s] 1994 U.S. Senate campaign in Tennessee,” and described Tom Ingram, who worked on Thompson\’s campaign, as “the political mastermind who had a hand in revamping Thompson\’s image by putting him behind the wheel of the truck.” Also playing a role in obtaining the truck was Ron McMahan, “a GOP insider who worked on the campaign.” According to the article, Ingram “sprinkled on some of his marketing pixie dust to make it work”: They decided it had to be a red truck because that would be photogenic: “Red made sense. We didn\’t want anything too flashy, so used made sense. We wanted something that was going to be roomy because there were going to be people with him from time to time, so we got a stretch cab.” But how do you magically produce a truck matching that exact description? “I said, \’Before the sun sets, I can find you a red truck,\’ ” McMahan said. “I made one phone call to a friend of mine who was the owner of Reeder Chevrolet in Knoxville.” The Tennessean article noted that “on Aug. 5, 1994″ — just three months prior to a special election for the Senate seat Al Gore vacated following his election as vice president — “Senate candidate Fred Thompson parked his black Lincoln Continental and started driving” the truck. The article further noted that the truck was leased by the campaign, and while Thompson purchased it after the campaign, the Tennessean article quoted Thompson as saying, through a spokesman, that he doesn\’t drive it, and that it is “parked in my mother\’s driveway in Franklin, with expired U.S. Senate license plates on it, looking a little forlorn, but I have not had the heart to sell her.” Additionally, a 1996 article in the Washington Monthly by Michelle Cottle reported Thompson\’s preference for luxury sedans over pickup trucks: Finishing his talk, Thompson shakes a few hands, then walks out with the rest of the crowd to the red pickup truck he made famous during his 1994 Senate campaign. My friend stands talking with her colleagues as the senator is driven away by a blond, all-American staffer. A few minutes later, my friend gets into her car to head home. As she pulls up to the stop sign at the parking lot exit, rolling up to the intersection is Senator Thompson, now behind the wheel of a sweet silver luxury sedan. He gives my friend a slight nod as he drives past. Turning onto the main road, my friend passes the school\’s small, side parking area. Lo and behold: There sits the abandoned red pickup, along with the all-American staffer. An article by Noam Scheiber entitled “Pickup Artist,” in the May 21 edition of The New Republic, speculated on the outcome of the 1994 race if the media had given a more accurate description of the red pickup\’s role in the campaign: Republicans, according to him [The New Republic\’s Jonathan Chait], realized long ago that political reporters are much more interested in making vague characterological pronouncements than reporting on matters of policy, or even relating biographical details. The GOP has exploited this quirk by placing character at the center of its campaign strategy, surrounding its candidates with the right atmospherics and mounting personal attacks on their opponents. Democrats, by contrast, believed themselves to be on the right side of most issues, and so they never invested much in these efforts. Again, there is much to be said for this analysis: Had every story written about the 1994 Tennessee Senate race begun, “High-priced GOP lobbyist Fred Thompson, speaking from the red pickup truck he rented to shore up his populist credentials, announced yesterday that …” the outcome of his campaign might have been different. From the May 31 Washington Post article: There\’s a moment in “Back to the Future” when Michael J. Fox\’s Marty McFly shows up at the home of Dr. Emmett Brown, whose DeLorean time machine has rocketed McFly from 1985 to 1955. Wary of McFly\’s story, Brown, played by Christopher Lloyd, says, “Tell me, Future Boy, who\’s president in the United States in 1985?” When McFly responds, “Ronald Reagan,” Brown goes on a rant. “Ronald Reagan? The actor?” he screams as he tries to run away from McFly. “Then who\’s vice president? Jerry Lewis? I suppose Jane Wyman is the first lady! And Jack Benny, the secretary of the Treasury.” Finally, everyone\’s favorite whacked-out scientist says, “I\’ve had enough practical jokes for one evening. Good night, Future Boy!” Well, it\’s morning again in America. With Fred Thompson deciding to read for the part of Republican presidential nominee, we thought we\’d see how the pickup-driving former senator and “Law & Order” star stacked up against others who used their SAG cards to gain political favor. From the May 30 edition of CNN\’s American Morning: ROBERTS: Hey, thank you very much. Forty-eight minutes after the hour, and some news just coming in to us here at CNN from our good friends over at the politico.com, specifically correspondent Mike Allen, who you know has been on American Morning many times, suggesting that Fred Thompson is going to throw his hat into the presidential ring on the Fourth of July. According to Mike\’s article, which is out there in The Politico, he is going to form a testing-the-waters, or exploratory committee, on the fourth of June, which allows him to hire staff and raise money. He\’ll be taking his red pickup truck, which has become synonymous with Fred Thompson, around on the campaign trail, and then in Nashville, on the Fourth of July, make the announcement that he is throwing his hat into the ring on the Republican side of the equation. A lot of people looking to Fred Thompson as the only real conservative out there, and we\’ll see if he does that. Again, that news coming in from The Politico this morning. From the March 18 Tennessean article: Will Fred\’s old, red pickup ride again on presidential trail? If Fred Thompson decides to run for president, it\’s hard to imagine him driving to the Iowa caucus in anything but his famed red Chevy pickup truck — the vehicle that became a colorful signature for his 1994 U.S. Senate campaign in Tennessee. But whatever happened to the truck? “I haven\’t seen the truck since the end of the campaign,” said Tom Ingram, the political mastermind who had a hand in revamping Thompson\’s image by putting him behind the wheel of the truck. As campaign icons go, it was a humdinger. “I don\’t know who came up with the original idea,” said Ron McMahan, a GOP insider who worked on the Senate race. “The campaign had no fire in it. Fred was doing lawyerese stuff. It\’s been written that Ingram came up with it. It\’s been written that I did. I do not know whose idea it was.” Ingram recalls a meeting with Thompson at the Cracker Barrel restaurant in Cookeville: “He wasn\’t too happy with traditional campaigning. The conversation went something like this: I said, \’What would you do if you could do what you want to do?\’ He said, \’I\’d go to my dad\’s used car lot (in Lawrenceburg) and get a truck and drive it across the state.\’ I said, \’Do it.\’ People thought he was crazy. It worked because it wasn\’t an unnatural or unreal thing for him to do.” Ingram sprinkled on some of his marketing pixie dust to make it work. They decided it had to be a red truck because that would be photogenic: “Red made sense. We didn\’t want anything too flashy, so used made sense. We wanted something that was going to be roomy because there were going to be people with him from time to time, so we got a stretch cab.” But how do you magically produce a truck matching that exact description? “I said, \’Before the sun sets, I can find you a red truck,\’ ” McMahan said. “I made one phone call to a friend of mine who was the owner of Reeder Chevrolet in Knoxville.” Campaign hit the road And so it was that on Aug. 5, 1994, Senate candidate Fred Thompson parked his black Lincoln Continental and started driving a used 1990 cherry-red, extended cab Chevy pickup truck with four on the floor and almost 200,000 miles on it. The campaign leased it for $500 a month. With a package of Red Man chewing tobacco on the seat and country music blaring, Thompson drove from Mountain City to Memphis and back again. He changed his sophisticated, educated lawyerly look into a good ole boy. He packed 6 feet, 6 inches into jeans, cowboy boots and a work shirt and gave it a “how y\’all?” at each stop. He sometimes delivered his “throw the bums out” stump speech from atop the truck bed. It worked. People loved it and wanted their picture taken with the truck, so the campaign started carrying a Polaroid camera. They put a red truck on campaign buttons. Combined with Thompson\’s down-to-earth style and stage charisma, the truck became the perfect symbol for his campaign. “That was a great truck,” said Bob Davis Jr., Tennessee GOP chairman. “It was comfortable, too. It could take a little while to heat up sometimes.” So where did the truck end up? Thompson grew so fond of it — as he should because it left skid marks on his opponent — he bought it for $5,000. He drove it to Washington for his swearing in and drove it across the state again for his next campaign. But where is it now? Through a spokesman, Thompson said it is “parked in my mother\’s driveway in Franklin, with expired U.S. Senate license plates on it, looking a little forlorn, but I have not had the heart to sell her.” With close to 300,000 miles on it and parts that don\’t work so hot, it would run in the presidential race with a high probability of breakdown. Not exactly the symbol Thompson needs this time around. And so this could be the first run for the White House that has this unique, full-time staff position: Official campaign mechanic.

    Sat, 2 Jun 2007 07:08:45 EDT
    JimmieJohnson (No. 48 Chevrolet Hendrick Motorsports):
    Busch has onewin four top-10s and one pole in six races at California Speedway. He scored his first Cup victory in this race in 2005. He finished ninth in February. . . . Kyle Busch (No. 5 Chevrolet HendrickMotorsports): Stripped of his sponsor decals as NASCAR continues its battle with AT&T Burton arrives in Southern California with four top-fives and five top-10s in 14 races. Hefinished fourth inFebruary and is looking for his second2007 victory whichwould …

    Thu, 30 Aug 2007 00:00:00 EST


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