First of all, you need confidence in yourself and your merchandise with clear goals and knowledge of the products you are selling. Only then can you inspire dedication from your staff and a willingness to buy from customers.

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Successful business people, no matter what their industry, have been found to share similar traits. Today’s world is no longer satisfied with simply success–we want to know how the successful get to the top. The Russians developed a concept called “anthropomaximology,” in which they try to answer the question of why some individuals outperform others. Through the years I’ve done some anthropomaximology of my own and found there are certain qualities that describe successful business people. Here are a few:

1 They constantly set higher goals Successful business people are mountain climbers who, having climbed one peak, look beyond to the next highest. They are the retailers who send 1,500 mailers to their customers and yield a good turnout of 100. But instead of being satisfied with 100, they ask how they can increase that number to 150 the next time.

For example, Donald Kelley of Kelley Frame and Art Galleries, with locations in Minnesota and Wisconsin, continually tries to improve his e-mail list. “My goal is to collect 150 new e-mail names every month and send out a new e-mail message to this list every two weeks.”

2 They avoid “comfort zones” To a successful person, standing still feels like going backwards. People who stay in their comfort zones do what they did before because it’s “the way we’ve always done it:” They run the same ads, buy the same merchandise in the same way and avoid anything new, different or unusual because they feel they might do something wrong. They blame any lack of business on the weather, the time of the year, the economy–anything except for themselves.

Successful gallery owners attend art shows, read catalogs and visit other galleries in their travels. They are always searching to find unique art exclusive to their galleries. They take control of their own destiny and market their businesses as exciting destinations.

3 They are driven by accomplishments, not money

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