Jan
23
GM Chevrolet launches new Corvette C5 with live Webcast via Xing’s StreamWorks
Filed Under Chevy Cars
The Corvette C5 Webcast is the second General Motors car launch broadcast live via StreamWorks. The first GM launch broadcast over the Internet, which was also the first American car launch Webcast, debuted the new Buick Regal this past December.
The new Corvette C5 will be unveiled in Detroit and Los Angeles at 3 p.m. EST. Internet viewers can experience the debut by first downloading the StreamWorks 2.0 Player, free of charge at http://www.streamworks.com, and then either logging on to http://www.chevrolet.com/c5/launch_cov.htm or linking from StreamWorks’ content guide at http://www.xingtech.com/content .
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This live Webcast is enabled through a networking partnership that includes Electronic Data Systems Corp., Silicon Graphics, @Home Network, Cisco Systems, Xing Technology, CKS Enterprise, CyberWorks and Campbell-Ewald.
StreamWorks, a simple, turnkey solution for real-time MPEG audio and video, has the only streaming multimedia server that supports delivery to thousands of simultaneous users regardless of bandwidth requirements.
StreamWorks is now the basis of Internet radio and TV broadcasts worldwide, including financial news broadcasts from NBC and Bloomberg, music selections from Capitol Records and live trade-show video coverage from COMDEX, Networld+Interop, NAB and Internet World.
A pioneer in digital-compression software, Xing Technology (http://www.xingtech.com) is the leading provider of multimedia Internet and intranet applications for creating, delivering and playing digital audio and video.
Xing has licensed technologies to Microsoft, Intel, Bellcore, NTT Japan, Fujitsu, Samsung, Hewlett-Packard and IBM. Live broadcasting customers include NBC Desktop Video, Reuters, Bloomberg, c/net and Capitol Records. Information on the company and its products can be obtained at Xing’s Web site or by calling 805/783-0400. -0-
