Stronghold Announces New Customer Folsom Chevrolet Experiencing a Substantial Increase in Vehicles Sold Through Appointments

BASKING RIDGE, N.J.–(BUSINESS WIRE)–Jan. 22, 2004

Stronghold Technologies, Inc. (OTC Bulletin Board: SGHT), the developer of DealerAdvance(TM), an enterprise software system using wireless technologies for the automotive retail industry, today announced the signing of Folsom Chevrolet of California as a new customer. Located at the Folsom Auto Mall in a suburb of Sacramento, Folsom Chevrolet had been tracking its monthly sales volume, but had no way of accurately collecting prospect information and monitoring sales performance. In recent months using Stronghold’s DealerAdvance(TM), vehicles sold through appointments at Folsom Chevrolet represented approximately 20% of the total vehicles sold per month. The dealership’s vehicles sold through appointments as a percentage of total vehicles sold has nearly doubled since the first month after Stronghold installed DealerAdvance(TM). Today, Folsom Chevrolet continues to improve its appointment setting practices to create additional business opportunities.

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