General Motors Uses Maven Networks to Drive New Chevrolet Interactive Campaign

The Chevy Live channel not only brings Chevrolet-sponsored live events,
such as the recent Country Music Awards, to consumers on the internet, but
expanded music and special behind the scenes content. Using Maven’s video
publishing platform, the channel will be updated with new content such as
music videos from a number of artists as well as Chevy promotions. Product
information on Chevrolet’s vehicles is integrated into the channel to
heighten consumer awareness of new launches throughout the year.

Chevrolet is the first brand to participate in Maven’s Broadband Marketing
Consortium, a research program for measuring on demand consumer
experiences. The Maven Media System will anonymously report aggregate usage
data and time spent by consumers interacting with Chevy Live. In addition,
attitudinal responses, collected by OTX Research via pre-, post- and
control cell analysis, can further assess the ROI of this new digital
marketing model compared to other traditional and online marketing options.
For more information about the Broadband Marketing Consortium, please
visit: www.maven.net/bmc.