Jan
3
Sunshine Network and Chevrolet are partnering this fall to provide Florida’s passionate college football fans with a stellar lineup of live studio shows available no where else on television.
A new sponsorship agreement between Sunshine and Chevrolet integrates the Chevrolet brand and products into every TAILGATE SATURDAY college football show on the Florida regional sports network. The agreement gives the automotive company entitlement of Sunshine’s successful live TAILGATE SATURDAY studio lineup including the “College Kickoff” show, “Seminole Postgame,” “Gator Postgame,” and the “Football Wrap” show. All are now presented under the CHEVY TAILGATE SATURDAY banner. In addition, Chevrolet will entitle the network’s Florida State University and University of Florida bowl specials.
In crafting this new integrated sponsorship agreement with Chevrolet, the creative elements used to develop the association between the automotive company and Sunshine’s Florida-based college football programming illustrate the unique marketing synergies available through this new partnership. Product placement, features, special promotions and other creative elements will be incorporated. Chevrolet’s strong local dealership presence throughout the state, matched with Sunshine’s coverage of the home teams for the hometown fans, affords strong marketing synergies.
“We are very pleased to continue the relationship that started earlier this year with Sunshine Network’s ‘Chevy Florida Fishing Report’,” said Alex Walsh, Chevrolet Advertising and Marketing Manager. “Chevrolet has a long-standing tradition of supporting college athletics, and particularly college football. So we are naturally excited about being able to partner with Sunshine Network to provide great college football coverage across Florida.”
“With the unveiling of 10 new cars and trucks over a 20 month period, it is clear that something big is happening at Chevrolet,” said Walsh, “And what better way to communicate this than to tie-in with two things that are truly big throughout Florida: Sunshine Network and College Football.”
Sunshine Network, a Fox-owned and managed regional sports network, reaches more than 6.1 million homes across Florida via cable and satellite. The network has agreements with more than a dozen regional teams/properties including the Orlando Magic, Miami Heat, Tampa Bay Lightning, Florida State University, University of Florida, UCF, ACC, SEC and more. The network produces original programming from its studios at Universal Studios Florida such as the popular weekly SPORTSTALK LIVE PRESENTED BY BELLSOUTH series, the live CHEVY FLORIDA FISHING REPORT series and the network’s day-long CHEVY TAILGATE SATURDAY college football programs, all focusing on sports from Florida and the region. For further information on Sunshine Network, visit the network’s website at www.sunshinenetwork.com.
Chevrolet is automotive brand of General Motors Corporation. General Motors Corp. (NYSE: GM) is the world’s largest vehicle manufacturer, and employs about 325,000 people globally. In 2003, GM sold nearly 8.6 million cars and trucks, about 15 percent of the global vehicle market. GM’s global headquarters are at the GM Renaissance Center in Detroit. For further information about the “American Revolution” that is taking place at Chevrolet, please visit your local Chevy dealer or www.chevrolet.com.
