Dec
27
The Ford Thunderbird two-seater is back, and legendary sports car builder Maserati is returning to the U.S. market next year. Cadillac will introduce its 2004 XLR sports car for 2004, and DaimlerChrysler recently gave a green light to the production of its rakish Crossfire auto show concept sports car.
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There’s more. Exotic Lamborghini–now owned by Audi–is preparing a lower-priced model for next year, while Mercedes-Benz is preparing its wild, very costly Vision SLR sports car. Porsche is working on a spectacular $300,000-plus sports car, while Jaguar plans a far less expensive new sports car of its own.
Nissan will introduce a new version of its famous “Z” mass-market sports car next spring. Even Alfa Romeo plans to return to the sports car market here with a rakish, affordable roadster. And Chevrolet, which is making a production version of its two-seat Super Sports Roadster concept car, might offer a $100,00 version of its Corvette to compete with exotic foreign sports cars.
“One major reason people are returning to sports cars is because they’re tiring of sport-utility vehicles. We’ve been tracking rising defections from sport-utes for the last few years,” said Art Spinella, auto analyst and vice president of CNW Marketing Research in Bandon, Ore.
“Both sport-utilities and sports cars basically are fashion statements. Sport-utes tend to be second or third household vehicles, and will be replaced with vehicles that have the same status–sports cars,” Spinella said.
The sports car market is fairly new in this country–considering the auto industry is more than a century old. That market was born here in the early 1950s and was dominated for several decades by affordable British sports cars ranging from MGs and Triumphs to higher-line Jaguars.










