Dec
17
Ore-Ida Teams with Hendrick Motorsports in Busch Series Sponsorship; Brian Vickers to Race Limited Schedule in Ore-Ida Chevrolet
Filed Under Chevy Cars
“We’re fortunate to have Ore-Ida’s increased involvement at Hendrick Motorsports,” said Hendrick. “The four Busch Series races this season will provide Brian with some valuable time on the race track that will translate into success during Sunday’s races.”
In addition to its support of Vickers’ Busch Series appearances, Ore-Ida(R) will become a major associate partner of the No. 25 NEXTEL Cup Series team with Vickers as driver.
“We’re excited about continuing our relationship with Hendrick Motorsports and teaming up with such a talented young driver as Brian Vickers,” said Dave Singer, category development manager for Ore-Ida. “Our relationship with Hendrick has been a springboard for engaging NASCAR fans and our retail partners with our popular new Extra Crispy line of products.”
Vickers, the 2003 Busch Series champion is scheduled to make his first Busch Series start of 2005 at Lowe’s Motor Speedway May 28, followed by events at Daytona International Speedway in July, Michigan International Speedway in August and the season finale at Homestead-Miami Speedway in November.
“I’m looking forward to working with Ore-Ida this season and hopefully for many more to come,” Vickers said. “They’ve put together a program that will allow us to generate some excitement and put us in a position to post a few wins this season.”
During his first full season in the Busch Series while driving for Hendrick Motorsports, Vickers posted three wins, one pole position, 13 top-fives and 21 top-10 finishes en route to capturing the 2003 circuit championship. At age 20, the Thomasville, N.C., native became the youngest Busch Series champion in any of NASCAR’s top-three touring divisions.
About Ore-Ida
Ore-Ida is the most trusted and popular name in the frozen potato and onion business. As the nation’s leading marketer of frozen potatoes, Ore-Ida produces a variety of products including Golden Fries(R), Golden Crinkles(R), Extra Crispy(R), Easy Fries(R), Zesties!(R), Crispers!(R), Steak Fries, Tater Tots(R), Hash Browns, Twice Baked, Mashed and Onion Rings.
