Advertising Age - Nascar Puts Toyota on Fast Track to Heartland September 09, 2007
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Nascar Puts Toyota on Fast Track to Heartland Automaker Gets Into Car Races to Sell Trucks and Be Seen as Part of ‘Fabric of America’
By Jean Halliday
Published: September 10, 2007
The squeals of protest sounded across Nascar.com’s message board like a car burning rubber: Joe Gibbs Racing was dumping General Motors Corp.’s Chevrolet after 16 years and switching
Sun, 09 Sep 2007 21:53:12 GMT Autoblog Podcast #66 Filed under: Podcasts, Chrysler, DaimlerChrysler, GM, Saab, ToyotaThe last couple of days, we’ve all been inundated with news of Chrysler’s sale to Cerberus, and that’s what we lead Podcast #66 with. As much as it makes analysts and pundits foam at the mouth, news about the sale is a pretty dry affair. We’ll be keeping an eye on how things go with the newly independent Chrysler, though. On a more amusing note, we marvel at the confidence GM has in its new Malibu. The suggested sales tactic is to put the new Malibu beside a Camry in Chevy showrooms and guide the customer through how the Malibu is better. Of course, it’s mainly a sales stunt - as the only way to tell anything about a car is by driving it. We wonder if Malibus will start popping up in Toyota stores - it’d improve the scenery compared to all the Joe Camel-looking cars, that’s for sure. Perhaps the most momentous item we cover this week is Autoblog’s first purchased spy shots, capturing the new Honda Accord in the wild. On the spy shot tip, our discussion moves on to the Saab 9-3 and we eventually end up talking about cellphone shots of the Blue Devil. Betwixt the Saab and hot ‘Vette, we briefly ponder why German companies are filling their trophy cases with engine awards. German Engineering, ja. We finish up with a simple request - that Motor Trend, Automobile and their sibling buff books be well treated by their new stewards, which devolves into a confessional about who bought a back issue on eBay that featured one of their favorite cars. It’s a 36 minute affair this week, enjoy!SUBSCRIBE to the Autoblog Podcast in iTunesLISTEN to the show nowADD the Autoblog Podcast feed to your RSS aggregator Permalink | Email this | Comments
Tue, 15 May 2007 16:33:00 EDT
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