Chevrolet Blue Devil to be called ?ZR1′ (AutoSpies.com) According to MotorTrend, when the Chevrolet ?Blue Devil? is officially unveiled at the 2008 Detroit Auto Show, it will be called ?ZR1.? Chevrolet first used the ZR1 name in the 1971 model year that produced 370 horsepower. The badge was then revived in 1990.