Aug
31
Major League Baseball, General Motors Announce Sponsorship Agreement; Chevrolet Becomes ‘Official Vehicle of MLB,’ Presenting Sponsor of All-Star Game and World Series MVP Awards
Filed Under Chevy Cars
The agreement, which begins immediately and continues through the 2007 Major League Baseball season, gives Chevrolet exclusive category rights. Chevrolet was previously an official sponsor of Major League Baseball from 1985 through 1996, and this is the first MLB partner in the automotive category since that time. General Motors also has long-time corporate sponsorships with a number of MLB Clubs, and through its vehicle divisions currently has relationships with the Chicago Cubs, Cincinnati Reds, Detroit Tigers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates and San Diego Padres.
As part of the agreement, Chevrolet will be the presenting sponsor of two of the game’s most prestigious awards, the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award. The MVP of both events will be presented with the Chevrolet vehicle of his choice at the conclusion of the All-Star Game and deciding World Series game telecasts.
Chevy also will be the presenting sponsor of the 2005 Major League Baseball All-Star Game Selection Show. The 2005 Major League Baseball All-Star Game Selection Show presented by Chevrolet will announce the starters, reserves and pitchers for the 2005 All-Star Game, along with the five position players in each League eligible for the “Ameriquest 2005 All-Star Final Vote” on MLB.com. The 2005 Major League Baseball All-Star Game Selection Show airs Sunday, July 3, 2005 on ESPN.
