“Traditional municipal marketing models across America have tended to be one dimensional. When New York City created NYC Big Events and NYC Marketing, our goal was to think outside of the box and bring together multiple partners and marketing resources to create tremendous added value to the events we are attracting to NYC,” Doctoroff said. “The CMA Awards and their long association with Chevy provided a unique opportunity for all of us to create a fully integrated program unlike any other.”

“Chevy’s American Revolution campaign is about the inherent spirit, strength and revolutionary approach to traditional ways of thinking,” added Kosak, General Director of Advertising and Sales Promotion for Chevrolet, a division of General Motors. “We’ve partnered with the CMA for many years and their bold business decision to come to New York City provided us with an opportunity to reach out to existing and new customers, combining the power of entertainment with the brand equity of New York City.”

Murray said, “This high-powered ground-breaking brand partnership is taking the convergence of municipal, automotive and entertainment marketing and redefining the term ‘integrated marketing’ by combining events, grassroots promotions across the country, mobile marketing, sweepstakes, business-to-business elements and maximizing advertising communications channels to deliver a passionate, relevant message to consumers in each of our disciplines.”

Doctoroff, Kosak and Murray presented the groundwork of the partnership today in New York City.

The CMA Awards, “Country Music’s Biggest Night(TM)” and New York City will be integrated into the 2005 Chevy Music Tour, which will include performances by Country artists on selected dates this summer and fall.

In addition to the CMA Awards, Chevy will be the official automotive sponsor of the CMA Music Festival, held Thursday through Sunday, June 9-12, in Nashville. Murray said that this year’s CMA Music Festival will launch a series of promotions, events and grassroots viral marketing programs that will continue throughout the summer and fall.

Elements of the partnership, according to Kosak, include the Second Annual Chevy Country Music Calendar, which will be shot in New York City this year using Chevy vehicles and Country artists in front of New York City iconic locations. The calendar will be shot this summer and distributed nationally in the early fall. Chevy will also play a role in the announcement of the final nominees for the CMA Awards, when they bring “Chevy Lane” to Manhattan in early September. “Chevy Lane” is an extensive exhibition combining vehicle and interactive displays, entertainment and information. Chevy will also have a prominent presence in New York the week of the CMA Awards.

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