Chevy Cars, Trucks

The Clearwater, Fla.-based dealership began using CallStream to fire out a series of thank you calls from the general manager to customers and noticed immediate results; the customers loved getting a personal call from the dealership. “There is something very powerful about having the GM and part owner of the dealership getting his voice into each customer’s household. I’ve even had customers call me back and thank me for the call. Many times this started a personal dialogue with the customer that would not otherwise have happened,” commented Sam Pilato, Dimmitt Chevrolet general manager.

Dimmitt Chevrolet has since implemented a whole suite of CallStream customer communications from calls to thank the customer for buying a vehicle and to ensure they are happy with the sales experience to parts department calls to service reminders and missed appointment rescheduling reminders.

The biggest results the dealership has seen have been in service revenue increases; 2004 was a flat year for service business with most dealerships happy if they had increases of 1-2 percent and yet with the help of CallStream, Dimmitt Chevrolet enjoyed increases of 14 percent.