Aug
25
Gm To Outsource Ssr Assembly - General Motors Corp., Chevrolet 2003 SSR pickup truck - Brief Article
Filed Under Chevy Cars
“This is going to be a very slick, ‘virtual’ program,” a GM executive says. “We’re doing it with Heinz (Prechter, ASC’s founder and chairman) because his company is an expert at low-volume, high-profile programs like this.”
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in Autos
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The production SSR will retain a retractable hardtop, like that of the concept vehicle–a capability “which is ASC’s forte,” the executive explains. (ASC specializes in producing convertibles for the OEMs. In 1989, the company produced the industry’s first, and so far only, convertible pickup - a ragtop version of Dodge Dakota.) The production SSR will also feature the concept truck’s tailgate system, which operates in either of two modes — remotely, via the key fob, or manually.
Mark Pauze, director of marketing at ASC, would not comment on SSR, explaining that as a matter of policy his company “doesn’t talk about anything related to our customers.”
A GM spokesman says nothing about SSR has yet been finalized, but confirms that the automaker is studying the use of the former Reatta Craft Center for SSR production. “It’s among other facilities being considered,” he notes. Regarding ASC, the spokesman will only confirm that ASC “does have engineering work” on the program.
The Lansing, Mich., Craft Center plant built Buick’s short-lived two-seater in the 1980s. For the SSR program, it is planned that ASC will basically run the plant and serve as the program’s lead integrator, managing the SSR’s supply chain, according to the GM executive.
The sporty SSR’s curvaceous bodywork is what GM dubs “heritage styling.” It evokes the classic 1947-54 Chevy “Advanced Design” series trucks, which thrust GM into the light truck styling lead at their introduction.
While GM CEO Rick Wagoner has announced that the SSR will enter production in 2002, sources say the program is a long way from being completely nailed down.
