Aug
23
in Dallas.It’s really not a slogan. We’re not changing the way we do business. It’s just a little bit of humor, Tolerico said. I hope everyone’s taking it that way. A little humor is good for everyone.The billboards are on the East Bank and West Bank now and went up about a week ago. Sewell Cadillac Chevrolet of New Orleans’ General Manager Stephen Schell said there are two more on the way.In the March 20 edition of New Orleans CityBusiness, former Sewell Cadillac Chevrolet of New Orleans’ General Manager and President Doug Stead said more than 200 cars were stolen from Sewell after the storm, and a reported 97 were taken from members of the New Orleans Police Department.He said many were new cars and when the police officers returned them, they were tore up, fenders were knocked off and all of them had flat tires.Schell declined to say who thought of the marketing campaign and its specific relationship to the Katrina thefts. He did say, Considering the tragedy, we thought a little humor was good for everyone.He also would not release which advertising firm was responsible for it or how much the marketing campaign cost.It was within our advertising budget, Schell said.
