My article this issue is an excerpt from a book I was reading

recently titled; The Copywriters Handbook by Robert Bly, a

secondary small niche I focus on a bit. It categorizes the

different types of headlines which are most common and in use

today.

My immediate thought when I was reading this was to see which

one tested best and then go onto the the next one, working my

way through the list,… see what I mean,… testing each

headline to see which ones pulls best.

So below I have them for your use. For space issues of course, I

condensed them to a brief summary and an example. Enjoy.

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