Magic Trick Truck - Chevrolet Avalanche

The seeds of Avalanche sprouted innocently enough when General Motors Corp. first put its Vehicle Line Executive (VLE) system in place. Members of the fullsize truck team discussed the importance of that market to the company and what the best way would be to protect its market share. Research showed there are between 20 and 30 million households that currently own pickups or sport utilities, and based on what is happening in the aftermarket, people are either trying to modify their pickups to get the functionality of an SUV, or draft their SUVs into pickup duty.

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