The Chevrolet brand is an enduring success in the American automobile industry. Founded by Louis Chevrolet and Wiliam Durant in 1911, Chevrolet continues to roll out vehicles known for their aggressive styling, power and reliability - all sporting Chevrolet’s world famous ‘bow-tie’ logo. Chevrolet is General Motor’s most popular and top-selling marque, currently offering 19 vehicles in its line including the Corvette, Impala, and Silverado. Chevrolet has invented many features that are now standards in car manufacturing such as articulated brakes and independent front suspension.

The Chevrolet story is one of opposing visions. Louis Chevrolet wanted to produce luxury vehicles while William Durant pushed for more affordable models like Ford’s runaway bestseller, the Model T. Louis prevailed and in 1912 the company introduced its first car to the public, the Classic Six - a roomy, five passenger sedan with a top speed of 65 miles per hour. But in 1915, while Louis was on vacation, William altered the production and introduced the Chevrolet “490″ to challenge the Model T. This caused a falling out with Louis, who then left the company. Chevrolet was merged with General Motors in 1918, the same year it sold its first truck, the Model 490 Light Delivery. It has since then diversified its offerings from SUVs to subcompacts - a legacy from Durant who pioneered the system of a multi-brand car company.

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