Aug
19
The line handles more than four million calls during a typical year, - says Janice McKenna, president of Warne/McKenna Advertising. The agency has handled East Syracuse Chevrolet’s marketing since 1977.
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in News
Black Women White …Naked boys vs. naked …Tisha Campbell-Martin …The gangs behind bars …How do I look? …
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in News
East Syracuse Chevrolet has sponsored the service since 1989 when a fortuitous telephone call led to a quick decision. That year, the bank that had sponsored the line decided to end its deal. The company that operates the time and temperature service, ETC-Audichron, called East Syracuse Chevrolet to see if the dealership would be interested in taking over sponsorship. ETC didn’t have to wait long for an answer.
“Within 15 minutes of receiving the call,” McKenna recalls, “East Syracuse Chevrolet was the new sponsor. I knew how valued the service is in this market, and I wasn’t about to let it go.”
For a monthly fee of $1,500, ETC’s Audichron model 210B machine delivers the six-second time and temperature message to up to 20 callers simultaneously. Because the information comes after the brief advertisement, every caller hears the East Syracuse Chevrolet message, says McKenna.
Sometimes, especially during weather extremes, the Audichron 210B receives more than 20 calls at a time, leading to dropped calls for some. During particular periods of weather interest, the system can receive 16,000 calls per day, says McKenna.
